Who should use this guide
All people who write for the University Libraries.
If you create or maintain any content on the web, you are a designer of experiences. It is in your hands to take on the responsibility that carries.
Thoughtful, consistent interface content is a core element of a well-designed experience.
All people who write for the University Libraries.
If you create or maintain any content on the web, you are a designer of experiences. It is in your hands to take on the responsibility that carries.
The content guidelines help understand how to think strategically about the language used to convey messages. They provide clear, tactical suggestions designed to help use language to craft better experiences.
University Libraries voice is:
Guidance for writing plain English that reflects University tone and principles.
What words to use and what ones to avoid.
How to select images, write alternative text for them, and properly process them for web consumption.
What file formats to use for what purpose in a web environment. Where to store eligible files.
Alphabetical listing of Library-specific words, what is no longer in use and what words to use to describe Library services and features.
The University of Minnesota Libraries’ website prioritizes the support of users new to our site and services, and by doing so, supports all users in their goal to find and access our resources and apply them to their work, and our goal to engage and inspire our diverse community of users.
The University of Minnesota Health Sciences Libraries website, as part of the University Library system, seeks to provide low-barrier access to health sciences information in order to support 1) discipline-specific information needs of AHC faculty, students, and researchers; and 2) effective and meaningful engagement with library staff, services, and tools.