Headings: group related ideas together using descriptive headings, use proper heading levels with real headings (not stylized text only), and no punctuation
Links: use descriptive text that can be understood out of context (no “click”, “click here”, “learn more”, “more”)
Buttons: use an appropriate non-ableist verb (no “submit”, “click”, “tap”, “view”, “see”)
Point of view: avoid when possible, 2nd person when necessary
Referring to people: person-first recommended (people with disabilities) unless preference is known, use “person” or “people” instead of “user”, “patron”, or “customer”
Pronouns: use “they/them” if necessary (when referring to a specific person, use their preferred pronoun if known), avoid gendered nouns (“fireman”)
Punctuation: use parentheses sparingly, avoid ampersands (except in headings), use “curly” quotation marks properly, use dashes and hyphens properly