Brand requirements

Per University Marketing Communicaitons and Libraries Communications agreement, all University Libraries’ affiliated websites are required to have both the University of Minnesota Driven to Discover wordmark as well as the M Libraries logo.

The logos may not be stretched or altered in any way.

Check the University Marketing Communications branding guidelines for up-to-date information.

Header

Required: M favicon where technically feasible; University wordmark with Driven to Discover tagline; M Libraries unaltered logo; University global navigation

Summary

The header comprises two rows. The University navigation (University of Minnesota logo on the left with 3 links on the right) must be the first item, followed by the second row starting with the Libraries logo, with required minimum logo sizes.

Favicon

The favicon must have the M in either maroon or gold and passing contrast ratio requirements of 3:1 (7.5:1 or greater is preferred) for websites on the umn.edu domain.

University of Minnesota wordmark

Libraries are required to have the University of Minnesota wordmark, including the “Driven to Discover” tagline, in the upper left corner.

The wordmark must have the “registered” mark and may be an SVG file. The width — specifically of the “University of Minnesota” text in the logo — must be:

220px and 12px margin around it for desktop sizes, and
170px with 9px margin around it for smaller (mobile) sizes.

The University logo is recommended to have an official University color as the background, either maroon or gold.

UMN global navigation

The University of Minnesota links in the upper right corner:

“One Stop” link
“MyU” link (it may also be “MyU: For students, staff, and faculty”)
Search box
The University Libraries have an exception of the placement of the search, to avoid conflict with other searches on the page

University Libraries logo

M Libraries logo immediately below the wordmark. The width (from the M to the end of Libraries) must be:

260px and 10px margin around it for desktop sizes, and
130px with 5px margin around it for smaller (mobile) sizes.

Example wireframe placement


        
          
            wordmark
            OneStop
            MyU
            Search
          
          
            logo

Footer

Required: Copyright statement displaying the current year; Privacy Statement link; Report web accessibility issues link
Recommended: “University of Minnesota Libraries” name and link
Preferred: University Libraries’ general contact information

Contact information

Use this contact block unless the contact information obfuscates better communication channels:

University of Minnesota Libraries

Libraries Central Administration Office
499 Wilson Library
309 19^th Avenue South
Minneapolis, MN 55455

Phone 612-624-3321 (Wilson Library front desk)
Email contact form

All library hours & locations


<h3><a href="https://www.lib.umn.edu">University of Minnesota Libraries</a></h3>
  <address><strong>Libraries Central Administration Office</strong><br />
  499 Wilson Library<br />
  309 19<sup>th</sup> Avenue South<br />
  Minneapolis, MN 55455
  </address>
  <p>
    <strong>Phone</strong>
    <a href="tel:+16126243321">612-624-3321</a>(Wilson Library front desk)
    <br />
    <strong>Email</strong>
    <a href="/about/contact">contact form</a>
    </p>
    <p>
    <a href="/about/collections">all library hours & locations</a>
  </p>

Copyright and privacy statements

Use the following language for copyright statement: